Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Indeed, Progressive, Whirlpool and more
A few highlights: An overbearing mom tries to help her son find a job—until Indeed saves the day. Progressive’s Dr. Rick attempts to counsel a new homeowner who thinks it’s a good idea to obsessively clean his trash cans. And Whirlpool promotes its 2-in-1 washer with the help of a “serious rocker” dad.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Maury, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
1,332,915,337
(40% of industry)
Est. TV Spend:
$24,753,419
(36% of industry)
Interruption Rate: 2.07%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Center Court Live, Tennis Channel
Brand Overview for Last 30 Days
Impressions:
278,684,996
(44% of industry)
Est. TV Spend:
$5,729,181
(66% of industry)
Interruption Rate: 1.48%
Attention Index: 130 (30% fewer interruptions than avg.)
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
4,638,212,331
(24% of industry)
Est. TV Spend:
$81,222,788
(27% of industry)
Interruption Rate: 2.26%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Accident, Suicide, or Murder, OXYGEN
Brand Overview for Last 30 Days
Impressions:
16,902,384
(1% of industry)
Est. TV Spend:
$64,733
(1% of industry)
Interruption Rate: 1.61%
Attention Index: 73 (27% more interruptions than avg.)
Premiered on: Ridiculousness, MTV
Brand Overview for Last 30 Days
Impressions:
54,882,577
(1% of industry)
Est. TV Spend:
$457,711
(1% of industry)
Interruption Rate: 1.91%
Attention Index: 80 (20% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
