Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Jack in the Box, HSBC, Goldfish and more
A few highlights: Jack in the Box spokescharacter Jack Box hypes the limited-time return of the chain’s fish sandwich. NBA stars Tobias Harris and Boban Marjanović team up for another in a series of Goldfish commercials as part of the snack brand’s continuing “Go for the Handful” campaign. (See the duo in a previous Goldfish ad here.) And HSBC says, “Opportunity doesn’t look like it used to.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Little Women: LA, True Real TV
Brand Overview for Last 30 Days
Impressions:
287,403,301
(4% of industry)
Est. TV Spend:
$1,321,917
(2% of industry)
Interruption Rate: 1.22%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: College Basketball, ESPNU
Brand Overview for Last 30 Days
Impressions:
71,160,131
(40% of industry)
Est. TV Spend:
$628,234
(44% of industry)
Interruption Rate: 3.12%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The Balancing Act, CW
Brand Overview for Last 30 Days
Impressions:
203,647,593
(1% of industry)
Est. TV Spend:
$381,256
(<1% of industry)
Interruption Rate: 1.53%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: LPGA Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Street Signs, CNBC
Brand Overview for Last 30 Days
Impressions:
227,620,885
(7% of industry)
Est. TV Spend:
$901,081
(8% of industry)
Interruption Rate: 1.76%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
