Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Jersey Mike’s, Ikea, Meta and more
A few highlights: Danny DeVito stars in “Arm of the Slicer,” a musical tribute to the food prep workers who slice the meat at Jersey Mike’s. One of Ikea’s signature blue tote bags takes on magical properties in the latest from the retailer. And Meta says, “The metaverse may be virtual, but the impact will be real.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Spies in Disguise, FX
Brand Overview for Last 30 Days
Impressions:
364,971,953
(1% of industry)
Est. TV Spend:
$2,021,279
(2% of industry)
Interruption Rate: 2.25%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
169,294,268
(8% of industry)
Est. TV Spend:
$1,701,047
(17% of industry)
Interruption Rate: 1.94%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: Boyfriend Killer, LMN
Brand Overview for Last 30 Days
Impressions:
578,718
(<1% of industry)
Est. TV Spend:
$1,509
(<1% of industry)
Interruption Rate: 1.53%
Attention Index: 119 (19% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
7,136,378
(<1% of industry)
Est. TV Spend:
$17,207
(<1% of industry)
Interruption Rate: 1.62%
Attention Index: 82 (18% more interruptions than avg.)
Premiered on: Heroes & Survivors, Weather Channel
Brand Overview for Last 30 Days
Impressions:
842,234,902
(15% of industry)
Est. TV Spend:
$4,537,308
(30% of industry)
Interruption Rate: 2.41%
Attention Index: 95 (5% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
