Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Lexus, IHOP, Downy and more
Gift Article
Gift Article
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Lexus says the new Lexus TX offers “three-row luxury that treats every seat like the best seat.” Downy says it’ll give your laundry “a light scent that lasts, with no heavy perfumes or dyes.” And IHOP says it’s “flipping up more than pancakes” with its new menu.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA TV Marquee Matchup, NBA TV
Brand Overview for Last 30 Days
Impressions:
2,117,644,955
(7% of industry)
Est. TV Spend:
$10,716,090
(5% of industry)
Interruption Rate: 2.52%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Buffy the Vampire Slayer, Fuse
Brand Overview for Last 30 Days
Impressions:
896,210,136
(5% of industry)
Est. TV Spend:
$14,427,503
(11% of industry)
Interruption Rate: 2.68%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: PAW Patrol, Nick
Brand Overview for Last 30 Days
Impressions:
3,502,542,372
(35% of industry)
Est. TV Spend:
$12,355,898
(36% of industry)
Interruption Rate: 1.85%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: The Weather Channel Twilight LIVE, Weather Channel
Brand Overview for Last 30 Days
Impressions:
940,707,324
(13% of industry)
Est. TV Spend:
$4,845,940
(14% of industry)
Interruption Rate: 1.65%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Cash Cab, AXS TV
Brand Overview for Last 30 Days
Impressions:
1,031,899,458
(6% of industry)
Est. TV Spend:
$116,155
(<1% of industry)
Interruption Rate: 2.50%
Attention Index: 102 (2% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
