Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Mint Mobile, Uber Eats, Macy’s and more
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A few highlights: Teddy Ruxpin co-stars with Ryan Reynolds in a holiday-themed Mint Mobile spot. Matthew McConaughey and Pantalones, his tequila brand, appear in the latest from Uber Eats. And Alison Brie portrays a human “gift guide” in another of a series of ads for Macy’s.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America's Morning Headquarters, Weather Channel
Brand Overview for Last 30 Days
Impressions:
2,135,385,684
(13% of industry)
Est. TV Spend:
$53,918,403
(18% of industry)
Interruption Rate: 2.57%
Attention Index: 106 (6% fewer interruptions than avg.)
Premiered on: Southern Charm, BRAVO
Brand Overview for Last 30 Days
Impressions:
618,058,545
(23% of industry)
Est. TV Spend:
$39,325,878
(64% of industry)
Interruption Rate: 1.54%
Attention Index: 148 (48% fewer interruptions than avg.)
Premiered on: Roadkill Garage, Motor Trend Network
Brand Overview for Last 30 Days
Impressions:
275,640,946
(2% of industry)
Est. TV Spend:
$8,510,106
(3% of industry)
Interruption Rate: 2.16%
Attention Index: 122 (22% fewer interruptions than avg.)
Premiered on: Will & Grace, Logo
Brand Overview for Last 30 Days
Impressions:
5,211,451,827
(21% of industry)
Est. TV Spend:
$68,185,634
(22% of industry)
Interruption Rate: 2.28%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: PAW Patrol, Nick Jr.
Brand Overview for Last 30 Days
Impressions:
4,369,247,045
(17% of industry)
Est. TV Spend:
$44,512,446
(15% of industry)
Interruption Rate: 2.11%
Attention Index: 78 (22% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
