Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Old Navy, Pepsi, Mastercard and more
A few highlights: Old Navy positions itself as a resource for addressing fashion challenges. Pepsi serves up a fresh installment of its continuing Pepsi Zero Sugar campaign; this one is entirely focused on Ben Stiller’s Derek Zoolander character from the 2001 comedy “Zoolander.” (Ad Age’s Jon Springer reported on the campaign’s debut on Feb. 8: “See Steve Martin and Ben Stiller in Pepsi Zero Sugar Super Bowl ads.”) And Mastercard says it’s “helping partners do incredible things every day.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Saturday Night Live, NBC
Brand Overview for Last 30 Days
Impressions:
652,476,739
(19% of industry)
Est. TV Spend:
$16,017,249
(47% of industry)
Interruption Rate: 1.41%
Attention Index: 130 (30% fewer interruptions than avg.)
Premiered on: Made From Scratch, Fuse
Brand Overview for Last 30 Days
Impressions:
2,781,750,583
(18% of industry)
Est. TV Spend:
$27,967,181
(25% of industry)
Interruption Rate: 2.34%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: The Adventures of Chuck & Friends, Discovery Family Channel
Brand Overview for Last 30 Days
Impressions:
28,377,300
(2% of industry)
Est. TV Spend:
$62,939
(1% of industry)
Interruption Rate: 1.31%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
434,338,110
(10% of industry)
Est. TV Spend:
$4,370,715
(16% of industry)
Interruption Rate: 2.18%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: The B1G Show, Big Ten Network
Brand Overview for Last 30 Days
Impressions:
38,495,958
(1% of industry)
Est. TV Spend:
$111,693
(<1% of industry)
Interruption Rate: 1.73%
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
