Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Progressive, McDonald’s, AWS and more
A few highlights: Various movie characters help McDonald’s hype its As Featured In Meal. (Ad Age’s Erika Wheless has the backstory: “McDonald’s new meal celebrates its pop culture cameos—including ‘Loki,’ ‘Seinfeld’ and more.”) Jamie and Flo from Progressive invade a family’s dreams. And AWS (Amazon Web Services) says it has “the most experience in the cloud.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: PAW Patrol, Nick
Brand Overview for Last 30 Days
Impressions:
4,370,026,489
(26% of industry)
Est. TV Spend:
$25,678,611
(28% of industry)
Interruption Rate: 2.45%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Worldwide Exchange, CNBC
Brand Overview for Last 30 Days
Impressions:
5,402,464
(1% of industry)
Est. TV Spend:
$9,425
(<1% of industry)
Interruption Rate: 3.60%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Early Today, NBC
Brand Overview for Last 30 Days
Impressions:
13,371,457
(<1% of industry)
Est. TV Spend:
$42,417
(<1% of industry)
Interruption Rate: 1.33%
Attention Index: 85 (15% more interruptions than avg.)
Premiered on: Twisted Killers, OXYGEN
Brand Overview for Last 30 Days
Impressions:
2,299,916,058
(8% of industry)
Est. TV Spend:
$6,665,883
(7% of industry)
Interruption Rate: 1.53%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: History's Greatest Mysteries, History Channel
Brand Overview for Last 30 Days
Impressions:
2,195,666,721
(17% of industry)
Est. TV Spend:
$9,698,055
(17% of industry)
Interruption Rate: 2.14%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
