Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Purely Elizabeth, Hermès, Nike and more
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A few highlights: Hermès serves up a new TV cut of a Tutti Twilly fragrance spot that first appeared online. Norwegian runner Jakob Ingebrigtsen stars in a fresh 15-second installment of Nike’s continuing “Winning Isn’t for Everyone” campaign. (Ad Age’s Sabrina Sanchez has the backstory: “A winner’s mindset is what it takes to be the GOAT in Nike Olympics campaign.”) And granola brand Purely Elizabeth says, “Savor the start.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: 2024 Paris Olympics, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Real Housewives of New Jersey, BRAVO
Brand Overview for Last 30 Days
Impressions:
663,489,150
(17% of industry)
Est. TV Spend:
$8,303,949
(43% of industry)
Interruption Rate: 3.79%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Life, Liberty & Levin, Fox News
Brand Overview for Last 30 Days
Impressions:
2,813,578,288
(75% of industry)
Est. TV Spend:
$12,711,259
(81% of industry)
Interruption Rate: 2.21%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: 2024 Paris Olympics, E!
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
566,495,235
(28% of industry)
Est. TV Spend:
$1,362,051
(27% of industry)
Interruption Rate: 1.71%
Attention Index: 87 (13% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
