Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from H&M, Scotts, Macy’s and more
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A few highlights: H&M shows off its spring/summer 2023 collection, including a women’s top that retails for $24.99. Scotts celebrates DayLawn Saving, its “biggest deal of the year” on lawn-care essentials. And Macy’s hypes its latest One Day Sale.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Married by Mistake, E!
Brand Overview for Last 30 Days
Impressions:
510,788,928
(35% of industry)
Est. TV Spend:
$1,692,783
(25% of industry)
Interruption Rate: 1.25%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Tamron Hall, Bounce TV
Brand Overview for Last 30 Days
Impressions:
116,884,189
(10% of industry)
Est. TV Spend:
$330,518
(8% of industry)
Interruption Rate: 1.34%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: Beat Bobby Flay, Food Network
Brand Overview for Last 30 Days
Impressions:
53,444,383
(6% of industry)
Est. TV Spend:
$206,737
(5% of industry)
Interruption Rate: 2.34%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: MLB Baseball, Yes Network
Brand Overview for Last 30 Days
Impressions:
23,197,274
(1% of industry)
Est. TV Spend:
$53,683
(<1% of industry)
Interruption Rate: 3.79%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Funny You Should Ask, Game Show
Brand Overview for Last 30 Days
Impressions:
1,295,883,202
(14% of industry)
Est. TV Spend:
$3,988,683
(10% of industry)
Interruption Rate: 1.11%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
