Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Shipt, Tropicana, Ameriprise and more
A few highlights: A collapsing kitchen table somehow doesn’t faze a family enjoying their morning orange juice in the latest installment of Tropicana’s “Sip Your Sunshine” campaign. Shipt says it delivers “same-day must-haves for snow days.” And Ameriprise touts its ability to navigate the “uncertain environment” in a spot that addresses market volatility.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: My Lottery Dream Home, HGTV
Brand Overview for Last 30 Days
Impressions:
136,687,735
(23% of industry)
Est. TV Spend:
$724,982
(15% of industry)
Interruption Rate: 1.60%
Attention Index: 82 (18% more interruptions than avg.)
Premiered on: Worldwide Exchange, CNBC
Brand Overview for Last 30 Days
Impressions:
894,696
(<1% of industry)
Est. TV Spend:
$4,242
(<1% of industry)
Interruption Rate: 4.35%
Attention Index: 65 (35% more interruptions than avg.)
Premiered on: CBS News Sunday Morning, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Bowhunter TV, The Sportsman Channel
Brand Overview for Last 30 Days
Impressions:
1,715,657,242
(89% of industry)
Est. TV Spend:
$12,659,747
(80% of industry)
Interruption Rate: 1.85%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Iron Man 3, FX
Brand Overview for Last 30 Days
Impressions:
44,555,789
(1% of industry)
Est. TV Spend:
$293,757
(<1% of industry)
Interruption Rate: 2.98%
Attention Index: 80 (20% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
