Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from T-Mobile, Bud Light, the US Open and more
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A few highlights: Bud Light promotes its NFL Sunday Ticket sweepstakes partnership with YouTube/YouTube TV. (Ad Age’s Jon Springer has the backstory: “Bud Light NFL campaign starts as brand struggles continue.”) The U.S. Open celebrates the legacy of tennis great Billie Jean King in a spot narrated by Venus Williams. And Patrick Mahomes helps Ben Barnes hype T-Mobile’s Go5G plans.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Friends, TBS
Brand Overview for Last 30 Days
Impressions:
145,372,979
(2% of industry)
Est. TV Spend:
$651,023
(2% of industry)
Interruption Rate: 2.37%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: We the People With Judge Lauren Lake, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
1,962,356,314
(14% of industry)
Est. TV Spend:
$9,797,947
(14% of industry)
Interruption Rate: 2.42%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Get Up, ESPN2
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Rachael Ray, ABC
Brand Overview for Last 30 Days
Impressions:
6,671,261
(3% of industry)
Est. TV Spend:
$12,589
(2% of industry)
Interruption Rate: 5.02%
Attention Index: 68 (32% more interruptions than avg.)
Premiered on: LPGA Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
