Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Taco Bell, Wayfair, Subaru and more
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A few highlights: Taco Bell hypes its $5 Cravings Box. Subaru says that over $285 million will have been donated to charity by the end of the year through its Share the Love Event. And Wayfair promotes its Black Friday savings, including bedroom furniture up to 55% off and area rugs up to 70% off.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, Amazon Prime TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
1,327,952,408
(5% of industry)
Est. TV Spend:
$10,810,748
(4% of industry)
Interruption Rate: 3.00%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: NCIS: Los Angeles, USA Network
Brand Overview for Last 30 Days
Impressions:
534,585,180
(3% of industry)
Est. TV Spend:
$2,852,646
(2% of industry)
Interruption Rate: 1.52%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Justice for All With Judge Cristina Pérez, Justice Central
Brand Overview for Last 30 Days
Impressions:
1,824,342,769
(7% of industry)
Est. TV Spend:
$26,943,670
(13% of industry)
Interruption Rate: 1.99%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Heartland, COZITV
Brand Overview for Last 30 Days
Impressions:
1,144,067,764
(9% of industry)
Est. TV Spend:
$9,171,591
(11% of industry)
Interruption Rate: 2.38%
Attention Index: 107 (7% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
