Watch the newest commercials from Triscuit, Enterprise, ZipRecruiter and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Triscuit says that “every Triscuit is a simply delicious snacking opportunity—easily paired, ready to be enjoyed.” Enterprise wants you to know that it has “more vehicles and locations than anyone, so you can get just the kind of vehicle you need when and where you need it.” And ZipRecruiter says that “4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day.” Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here Today's TV Ad Highlights Data provided by iSpot.tv ZipRecruiter: Furniture Business Premiered on: Australian Open Encore, Tennis Channel Brand Overview for Last 30 Days Impressions: 7,401,199 (1% of industry) Est. TV Spend: $38,469 (1% of industry) Interruption Rate: 2.54% Attention Index: 115 (15% fewer interruptions than avg.) Triscuit: Snacking Opportunity Premiered on: Impractical Jokers: Inside Jokes, truTV Brand Overview for Last 30 Days Impressions: 133,361,618 (2% of industry) Est. TV Spend: $468,265 (1% of industry) Interruption Rate: 1.43% Attention Index: 93 (7% more interruptions than avg.) Kim Crawford Wines: Golden Hour Premiered on: Supernatural, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. ONE Finance, Inc: That Time of Year Premiered on: Living Single, TV ONE No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Enterprise: Constant Motion Premiered on: NFL Football, ABC Brand Overview for Last 30 Days Impressions: 154,878,919 (51% of industry) Est. TV Spend: $1,908,843 (75% of industry) Interruption Rate: 1.69% Attention Index: 91 (9% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Triscuit, Enterprise, ZipRecruiter and more

Featured Stories