Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Uber Eats, Macy’s, Kohl’s and more
A few highlights: Kohl’s promotes its current sale on activewear brands including Under Armour, Adidas, Champion and Columbia. Macy’s hypes its One Day Sale (which actually runs through Saturday, Dec. 10). And NFL star Aaron Donald makes a cameo appearance in the latest from Uber Eats. (Ad Age’s Brian Bonilla and Aleda Stam have details about the campaign in this week’s Ad Age Agency Brief.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America's Morning Headquarters, Weather Channel
Brand Overview for Last 30 Days
Impressions:
497,562,369
(13% of industry)
Est. TV Spend:
$11,319,100
(38% of industry)
Interruption Rate: 1.05%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: Greyson Family Christmas, Bounce TV
Brand Overview for Last 30 Days
Impressions:
4,713,883,238
(17% of industry)
Est. TV Spend:
$24,411,498
(12% of industry)
Interruption Rate: 1.14%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: NFL Total Access, NFL Network
Brand Overview for Last 30 Days
Impressions:
497,562,369
(13% of industry)
Est. TV Spend:
$11,319,100
(38% of industry)
Interruption Rate: 1.05%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: Family Guy, Freeform
Brand Overview for Last 30 Days
Impressions:
141,384,993
(3% of industry)
Est. TV Spend:
$635,332
(3% of industry)
Interruption Rate: 1.41%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Mike & Molly, [email protected]
Brand Overview for Last 30 Days
Impressions:
4,336,057,626
(16% of industry)
Est. TV Spend:
$31,738,411
(15% of industry)
Interruption Rate: 1.50%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
