Watch the Newest Ads on TV From Old Navy, Mastercard, Dos Equis and More
Published on March 15, 2018.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Mastercard surprises a young aspiring pro golfer named Chloe by introducing her to golf star Annika Sörenstam in a spot that ends with the tagline "Start Something Priceless." Dos Equis serves up two ads that kick off a big pretty big strategy shift (Ad Age's E.J. Schultz has the backstory: "Dos Equis Sidelines The Most Interesting Man in the World"). And Old Navy introduces its new Tiered Cami Dress in a high-energy commercial that mixes fashion with dirt-bike racing.
Attention Index: 109 (9% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.