Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Rothy’s, T-Mobile, HSN and more
A few highlights: T-Mobile wants you to know that new subscribers can get a free MLB.tv subscription, “so you can stream every game, whether you’re home or away.” (See also: “T-Mobile buys Ryan Reynolds-backed Mint for $1.35 billion,” from Bloomberg News via Ad Age.) HSN says it demos “fabulous beauty brands on real people so you can see the real difference.” And DTC fashion brand Rothy’s says that because it uses thread knit from 100% recycled plastic bottles, you can “go green in every color.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Duff: Ace of Taste, Food Network
Brand Overview for Last 30 Days
Impressions:
112,957,419
(4% of industry)
Est. TV Spend:
$364,730
(3% of industry)
Interruption Rate: 0.97%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: CNN This Morning, CNN
Brand Overview for Last 30 Days
Impressions:
137,748,114
(3% of industry)
Est. TV Spend:
$504,829
(3% of industry)
Interruption Rate: 3.03%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: MLB Baseball, MLB Network
Brand Overview for Last 30 Days
Impressions:
1,945,655,091
(12% of industry)
Est. TV Spend:
$15,880,680
(14% of industry)
Interruption Rate: 2.27%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Women's College Basketball, SEC Network
Brand Overview for Last 30 Days
Impressions:
521,306,768
(4% of industry)
Est. TV Spend:
$2,131,541
(3% of industry)
Interruption Rate: 1.48%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Ridiculousness, MTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
