A few highlights: Persil, the laundry detergent brand, hypes its new 2in1 Odor Fighter with a little help from longstanding Persil spokesguy Peter Hermann. Capital One positions itself as something other than a "traditional bank" in a spot that calls attention to its no-fee/no-minimum checking and savings accounts. And Yuengling brings a summer-themed commercial—complete with pier-diving and guitar playing around a bonfire—to TV (a version of the ad originally debuted online in May).
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.