Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Persil, the laundry detergent brand, hypes its new 2in1 Odor Fighter with a little help from longstanding Persil spokesguy Peter Hermann. Capital One positions itself as something other than a "traditional bank" in a spot that calls attention to its no-fee/no-minimum checking and savings accounts. And Yuengling brings a summer-themed commercial—complete with pier-diving and guitar playing around a bonfire—to TV (a version of the ad originally debuted online in May).

Today's TV Ad Highlights

Data provided by iSpot.tv

Capital One: Uphill Battle

Premiered on: MasterChef, FOX

Capital One data for the last 30 days

Impressions: 1,068,191,234 (17% of industry)

Est. TV Spend: $12,210,771 (15% of industry)

Attention Score: 93.08

Attention Index: 114 (14% fewer interruptions than avg.)

Persil ProClean: Working Hard

Premiered on: Beverly Hills, 90210, POP

Persil ProClean data for the last 30 days

Impressions: 76,262,820 (3% of industry)

Est. TV Spend: $552,207 (2% of industry)

Attention Score: 93.97

Attention Index: 114 (14% fewer interruptions than avg.)

Yuengling: Around a Yuengling

Premiered on: Track and Field, NBC Sports

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Nathan's Famous: Choose a Champion

Premiered on: 2018 Hot Dog Eating Contest, ESPN2

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Marine Corps Scholarship Foundation: Better Education

Premiered on: Patriots at Pebble, Golf

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.