Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Macy’s, Dollar General, Fitbit and more
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Credit:
Dollar General
A few highlights: Macy’s promotes its Gift Finder (macys.com/giftfinder). Dollar General wants you to know that it’s now on DoorDash. And Fitbit serves up another installment of its new “What’s strong with you?” campaign—this one focused on a rock climber. (See an earlier “What’s strong with you?” ad here.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Brand Overview for Last 30 Days
Impressions:
148,668,569
(24% of industry)
Est. TV Spend:
$761,108
(26% of industry)
Interruption Rate: 1.78%
Attention Index: 66 (34% more interruptions than avg.)
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
334,884,674
(35% of industry)
Est. TV Spend:
$5,722,199
(27% of industry)
Interruption Rate: 2.18%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: PGA Tour Champions Golf, Golf
Brand Overview for Last 30 Days
Impressions:
1,833,105
(<1% of industry)
Est. TV Spend:
$15,469
(<1% of industry)
Interruption Rate: 2.11%
Attention Index: 119 (19% fewer interruptions than avg.)
Premiered on: The King of Queens, TV LAND
Brand Overview for Last 30 Days
Impressions:
3,533,315,113
(18% of industry)
Est. TV Spend:
$17,301,511
(13% of industry)
Interruption Rate: 1.14%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
13,189,829
(1% of industry)
Est. TV Spend:
$133,306
(3% of industry)
Interruption Rate: 2.11%
Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
