Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Microsoft, Rocket Mortgage, Bank of America and more
A few highlights: Sportscaster Gus Johnson calls a time out in a woman’s living room to help her focus on using Rocket Mortgage to refinance her home. Microsoft shows how artist/entrepreneur Daisuke Okamoto uses his Surface Pro 8. And Bank of America says that its “digital tools are so impressive, you just can’t stop banking.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Basketball, CBS
Brand Overview for Last 30 Days
Impressions:
882,090,023
(17% of industry)
Est. TV Spend:
$12,811,001
(36% of industry)
Interruption Rate: 2.05%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: NFL Football, FOX
Brand Overview for Last 30 Days
Impressions:
762,055
(<1% of industry)
Est. TV Spend:
$40
(<1% of industry)
Interruption Rate: 1.18%
Attention Index: 162 (62% fewer interruptions than avg.)
Premiered on: NFL Football, FOX
Brand Overview for Last 30 Days
Impressions:
37,246,075
(2% of industry)
Est. TV Spend:
$3,439,843
(12% of industry)
Interruption Rate: 1.52%
Attention Index: 137 (37% fewer interruptions than avg.)
Premiered on: Open House, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: PAW Patrol, Nick
Brand Overview for Last 30 Days
Impressions:
124,084,267
(9% of industry)
Est. TV Spend:
$306,740
(3% of industry)
Interruption Rate: 5.00%
Attention Index: 76 (24% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
