Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Progressive, Getty Images, Sam Adams and more
A few highlights: Progressive serves up a Sandals-like ad spoof to promote its insurance bundles. (ICYMI: “The 9 most popular insurance ad characters, ranked,” from Ad Age’s E.J. Schultz and Adrianne Pasquarelli.) Getty Images says, “Truth finds its way through the camera’s lens.” And Sam Adams presents a sequel to its regional Super Bowl ad starring its Your Cousin From Boston character and a helpful Boston Dynamics robot. (Previously: “Kia and Sam Adams use robot dogs in Super Bowl ads,” from Ad Age’s E.J. Schultz.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Parks and Recreation, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
5,200,744,071
(17% of industry)
Est. TV Spend:
$114,174,575
(27% of industry)
Interruption Rate: 2.29%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: Game of the Day, NBA TV
Brand Overview for Last 30 Days
Impressions:
326,799,512
(24% of industry)
Est. TV Spend:
$8,992,043
(22% of industry)
Interruption Rate: 2.56%
Attention Index: 69 (31% more interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
945,861,402
(13% of industry)
Est. TV Spend:
$20,572,908
(29% of industry)
Interruption Rate: 1.34%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: The Simpsons, FXX
Brand Overview for Last 30 Days
Impressions:
3,801,675
(<1% of industry)
Est. TV Spend:
$16,567
(<1% of industry)
Interruption Rate: 1.87%
Attention Index: 128 (28% fewer interruptions than avg.)
Premiered on: NBA GameTime Live, NBA TV
Brand Overview for Last 30 Days
Impressions:
1,331,456
(<1% of industry)
Est. TV Spend:
$20,461
(<1% of industry)
Interruption Rate: 2.34%
Attention Index: 134 (34% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
