Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Prudential, Crest, IHOP and more
“For your most brilliant smile,” an announcer says in a spot for Crest 3D White, “Crest has you covered.” IHOP hypes its Holiday Family Feast. And a Prudential announcer declares, “To achieve our dreams, we all need a rock we can rely on.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: CBS Mornings, CBS
Brand Overview for Last 30 Days
Impressions:
310,035,922
(6% of industry)
Est. TV Spend:
$2,736,726
(5% of industry)
Interruption Rate: 2.09%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Ridiculousness, MTV
Brand Overview for Last 30 Days
Impressions:
1,528,136,383
(19% of industry)
Est. TV Spend:
$6,491,338
(18% of industry)
Interruption Rate: 0.89%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Daily Pop, E!
Brand Overview for Last 30 Days
Impressions:
1,088,205,294
(6% of industry)
Est. TV Spend:
$1,041,445
(1% of industry)
Interruption Rate: 1.53%
Attention Index: 117 (17% fewer interruptions than avg.)
Premiered on: Chaos in Court, Investigation Discovery
Brand Overview for Last 30 Days
Impressions:
1,344,874,728
(27% of industry)
Est. TV Spend:
$4,792,202
(18% of industry)
Interruption Rate: 1.24%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: The Heartland, Big Ten Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
