Watch the newest commercials from Skittles, Discovery+, Under Armour and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Discovery+ promotes its streaming offerings, including “Destination Fear” and “Mythbusters.” Pro athletes DK Metcalf, Georgia Ellenwood, Loren Gabel, Jonathan Taylor and Tyasha Harris star in the latest installment of Under Armour’s continuing “The Only Way Is Through” campaign. And a houseplant seeks revenge against its would-be murderer in a spooky “Bite Size Halloween” ad from Skittles. Register for Ad Age Next: CMO at AdAge.com/NextCMO. Today's TV Ad Highlights Data provided by iSpot.tv Skittles: Bite Size Halloween: Magic Plant Premiered on: Men in Black II, Freeform Brand Overview for Last 30 Days Impressions: 149,133,996 (1% of industry) Est. TV Spend: $919,506 (2% of industry) Interruption Rate: 1.17% Attention Index: 105 (5% fewer interruptions than avg.) Under Armour: The Only Way Is Through: Push Past the Cold. Keep Your Momentum. Premiered on: The News With Shepard Smith, CNBC Brand Overview for Last 30 Days Impressions: 461,926,273 (21% of industry) Est. TV Spend: $8,465,737 (42% of industry) Interruption Rate: 1.60% Attention Index: 123 (23% fewer interruptions than avg.) The Kroger Company: Have a Doubly Special Holiday Premiered on: Andrew Wommack: Gospel Truth, CW Brand Overview for Last 30 Days Impressions: 475,518,706 (36% of industry) Est. TV Spend: $924,207 (25% of industry) Interruption Rate: 2.28% Attention Index: 110 (10% fewer interruptions than avg.) WeatherTech: Bob's How To: Better Truck Premiered on: Street Outlaws, Discovery Channel Brand Overview for Last 30 Days Impressions: 589,698,344 (59% of industry) Est. TV Spend: $4,715,768 (67% of industry) Interruption Rate: 1.91% Attention Index: 109 (9% fewer interruptions than avg.) Discovery+: The Streaming Home of Freakouts & Fallouts Premiered on: black-ish, BET Brand Overview for Last 30 Days Impressions: 1,665,443,090 (11% of industry) Est. TV Spend: $2,419,443 (2% of industry) Interruption Rate: 1.82% Attention Index: 107 (7% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Register for Ad Age Next: Streaming at AdAge.com/NextStreaming. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Skittles, Discovery+, Under Armour and more

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