Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Southwest Airlines, OnDeck, Papa Murphy’s and more
A few highlights: Southwest Airlines promotes its Wanna Get Away fares, which start at $59 one-way. OnDeck, the online lender for small businesses, explains how one bakery used its loan services to get “new equipment fast.” And Papa Murphy’s, the “take ‘n’ bake” pizza chain, wants you to know that you can now get 25% off an online order of $25 or more when you use promo code PM25 at checkout.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Chrisley Knows Best, USA Network
Brand Overview for Last 30 Days
Impressions:
18,050,465
(6% of industry)
Est. TV Spend:
$118,923
(4% of industry)
Interruption Rate: 1.25%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
160,243,804
(3% of industry)
Est. TV Spend:
$614,040
(4% of industry)
Interruption Rate: 2.63%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: You Bet Your Life With Jay Leno, FOX
Brand Overview for Last 30 Days
Impressions:
123,113,468
(1% of industry)
Est. TV Spend:
$332,998
(<1% of industry)
Interruption Rate: 2.16%
Attention Index: 120 (20% fewer interruptions than avg.)
Premiered on: FOX 13 Morning News at 8am, FOX
Brand Overview for Last 30 Days
Impressions:
14,133,895
(1% of industry)
Est. TV Spend:
$1,269
(<1% of industry)
Interruption Rate: 1.43%
Attention Index: 115 (15% fewer interruptions than avg.)
Premiered on: Cities of the Underworld, History Channel
Brand Overview for Last 30 Days
Impressions:
191,675,644
(21% of industry)
Est. TV Spend:
$907,981
(22% of industry)
Interruption Rate: 1.43%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
