Hot Spots

Watch the newest commercials from Xbox, Nike, Target and more

By Ad Age and Creativity Staff. Published on August 10, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A student in Nike’s latest calls the USA Basketball Women’s National Team “the greatest dynasty ever.” (Nike launched an online version of this ad on Twitter and Instagram right after the team triumphed at the Olympics in Tokyo.) Bug Bunny hypes “Space Jam: A New Legacy—The Game” for Xbox. And Me & the Bees Lemonade founder Mikaila Ulmer stars in a Target spot highlighting entrepreneurship.

See all the winners of Ad Age’s 2021 Small Agency Awards here.

Today's TV Ad Highlights

Data provided by iSpot.tv

Nike: Play New: Dynasty

Premiered on: NBA GameTime, NBA TV

Brand Overview for Last 30 Days

Impressions: 617,380,574 (21% of industry)

Est. TV Spend: $11,163,157 (55% of industry)

Interruption Rate: 3.30%

Attention Index: 97 (3% more interruptions than avg.)

United Airlines: Team USA: It's Time to Let Yourself Fly

Premiered on: PGA Tour Golf, CBS

Brand Overview for Last 30 Days

Impressions: 8,410,557 (3% of industry)

Est. TV Spend: $165,351 (12% of industry)

Interruption Rate: 1.70%

Attention Index: 97 (3% more interruptions than avg.)

Credible: Credibull Backyard

Premiered on: The Herd with Colin Cowherd, Fox Sports 1

Brand Overview for Last 30 Days

Impressions: 57,030,041 (5% of industry)

Est. TV Spend: $543,192 (9% of industry)

Interruption Rate: 1.29%

Attention Index: 98 (2% more interruptions than avg.)

Xbox: Space Jam: A New Legacy: The Game: Best Ideas

Premiered on: BIG3 Basketball, CBS

Brand Overview for Last 30 Days

Impressions: 31,305,500 (6% of industry)

Est. TV Spend: $204,916 (4% of industry)

Interruption Rate: 1.60%

Attention Index: 98 (2% more interruptions than avg.)

Target: What You Stand For

Premiered on: Gravity Falls, Disney XD

Brand Overview for Last 30 Days

Impressions: 2,987,242,232 (21% of industry)

Est. TV Spend: $13,397,224 (22% of industry)

Interruption Rate: 1.12%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Xbox, Nike, Target and more

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