Watch the newest commercials on TV from Chobani, Butterfinger, Ally Bank and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Chobani points out that its Chobani Less Sugar Greek Yogurt has half the sugar of other yogurts in a spot that imagines what life might be like with less of other things—specifically tech gadgets. Ally Bank says "We're not just a bank, we're an ally." And Butterfinger enlists the help of an E.T.-ish alien to hype its new "better Butterfinger," which is made with an "improved recipe with high-quality jumbo peanuts."

Today's TV Ad Highlights

Data provided by iSpot.tv
Better Than Ever
Premiered on: Sweet Home Sextuplets, TLC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Less: Technology
Premiered on: Sweet Home Sextuplets, TLC
Chobani data for the last 30 days
Impressions: 31,538,120 (<1% of industry)
Est. TV Spend: $270,129 (1% of industry)
Attention Score: 84.51
Attention Index: 42 (58% more interruptions than avg.)
The Name Is the Idea
Premiered on: FIS Alpine Skiing, NBC Sports
Ally Bank data for the last 30 days
Impressions: 343,841,977 (7% of industry)
Est. TV Spend: $4,836,106 (11% of industry)
Attention Score: 91.32
Attention Index: 87 (13% more interruptions than avg.)
Team Rubicon: Abroad and Home
Premiered on: CMT Music, CMTV
Mountain Dew data for the last 30 days
Impressions: 941,301,667 (25% of industry)
Est. TV Spend: $17,257,633 (20% of industry)
Attention Score: 93.77
Attention Index: 111 (11% fewer interruptions than avg.)
Famous Cars: Slimer
Premiered on: Seinfeld, TBS
Walmart data for the last 30 days
Impressions: 1,703,814,517 (29% of industry)
Est. TV Spend: $28,667,842 (40% of industry)
Attention Score: 90.65
Attention Index: 106 (6% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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