Watch the newest commercials on TV from Apple, Verizon, Kayak and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Naked, the fruit smoothie brand, says "Little choices make a big difference" in a commercial with the tagline "However you healthy." Travel site/app Kayak notes that it lets you see how your baggage will affect the cost of your flight. And Apple says "If privacy matters in your life, it should matter to the phone your life is on."

Today's TV Ad Highlights

Data provided by iSpot.tv
Private Side
Premiered on: Grey's Anatomy, ABC
Apple iPhone data for the last 30 days
Impressions: 915,632,079 (27% of industry)
Est. TV Spend: $27,776,379 (30% of industry)
Attention Score: 91.59
Attention Index: 122 (22% fewer interruptions than avg.)
Men & Women in the Room
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
Verizon data for the last 30 days
Impressions: 2,507,811,586 (15% of industry)
Est. TV Spend: $43,514,731 (16% of industry)
Attention Score: 91.84
Attention Index: 140 (40% fewer interruptions than avg.)
Wet Cement
Premiered on: Family by the Ton, TLC
Kayak data for the last 30 days
Impressions: 543,731,877 (8% of industry)
Est. TV Spend: $3,845,192 (6% of industry)
Attention Score: 85.56
Attention Index: 56 (44% more interruptions than avg.)
Steps
Premiered on: Good Morning America, ABC
Naked data for the last 30 days
Impressions: 223,934,701 (9% of industry)
Est. TV Spend: $2,127,550 (11% of industry)
Attention Score: 90.25
Attention Index: 72 (28% more interruptions than avg.)
The Difference
Premiered on: Small Town Big Deal, RFD TV
Morton Buildings data for the last 30 days
Impressions: 1,104,563 (<1% of industry)
Est. TV Spend: $3,205 (<1% of industry)
Attention Score: 93.96
Attention Index: 127 (27% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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