Watch the newest ads on TV from AT&T, New Balance, CareerBuilder and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: New Balance calls attention to its status as an official sponsor of the 2018 New York City Marathon (this Sunday, Nov. 4). AT&T wants you to download the AT&T Thanks app to score "exclusive benefits, access and offers," so you can get "more for your thing," as the tagline puts it. And a CareerBuilder user named James explains how the job-search site helped build a resume for him "with skills I didn't know I had."

Today's TV Ad Highlights

Data provided by iSpot.tv
Road to NYC
Premiered on: Get Up, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Appreciation
Premiered on: Joseph Prince, Freeform
AT&T Wireless data for the last 30 days
Impressions: 1,245,061,439 (8% of industry)
Est. TV Spend: $27,517,971 (9% of industry)
Attention Score: 92.00
Attention Index: 132 (32% fewer interruptions than avg.)
Work Can Work: James
Premiered on: The King of Queens, TBS
CareerBuilder.com data for the last 30 days
Impressions: 454,188 (<1% of industry)
Est. TV Spend: $1,230 (<1% of industry)
Attention Score: 95.97
Attention Index: 155 (55% fewer interruptions than avg.)
Papier-Mâché
Premiered on: Below Deck, BRAVO
AutoTrader.com data for the last 30 days
Impressions: 422,208,033 (11% of industry)
Est. TV Spend: $6,593,844 (14% of industry)
Attention Score: 94.44
Attention Index: 111 (11% fewer interruptions than avg.)
World of Warships Blitz: Blow Ship Up
Premiered on: ToyMakerz, Velocity
Wargaming.net data for the last 30 days
Impressions: 7,592,139 (<1% of industry)
Est. TV Spend: $87,380 (<1% of industry)
Attention Score: 94.58
Attention Index: 135 (35% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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