Watch the newest commercials on TV from Diet Coke, Farmers, Hidden Valley and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The New York Times promotes its Cooking vertical as a one-stop shop for recipes, advice and inspiration. A Hidden Valley Ranch fan drinks it straight from the bottle (well, with a straw). And a late-night driver (seemingly for Uber or Lyft, though neither is mentioned) powers through her shift with a little help from Diet Coke.

Today's TV Ad Highlights

Data provided by iSpot.tv
Chorus
Premiered on: Boomer and Gio, CBS Sports
Avocados From Mexico data for the last 30 days
Impressions: 21,572,955 (1% of industry)
Est. TV Spend: $702,678 (4% of industry)
Attention Score: 94.17
Attention Index: 130 (30% fewer interruptions than avg.)
Late-Night Driver
Premiered on: Chicago P.D., USA Network
Diet Coke data for the last 30 days
Impressions: 124,345,767 (3% of industry)
Est. TV Spend: $1,134,552 (1% of industry)
Attention Score: 95.64
Attention Index: 152 (52% fewer interruptions than avg.)
Birdie
Premiered on: PGA Tour Classic, CBS Sports
Farmers Insurance data for the last 30 days
Impressions: 885,903,999 (3% of industry)
Est. TV Spend: $13,180,068 (3% of industry)
Attention Score: 88.56
Attention Index: 82 (18% more interruptions than avg.)
Straw
Premiered on: Jimmy Kimmel Live, ABC
Hidden Valley data for the last 30 days
Impressions: 241,386,327 (18% of industry)
Est. TV Spend: $2,844,194 (27% of industry)
Attention Score: 92.59
Attention Index: 109 (9% fewer interruptions than avg.)
What to Cook
Premiered on: High Noon, ESPN
The New York Times data for the last 30 days
Impressions: 172,797,711 (6% of industry)
Est. TV Spend: $1,838,145 (10% of industry)
Attention Score: 94.55
Attention Index: 137 (37% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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