A few highlights: Under Armour serves up a fresh TV cut of an ad with the tagline "Will makes us family" that it debuted online a couple months back (Ad Age's Alexandra Jardine supplied the backstory in September: "There's no shortage of blood, sweat and tears in Under Armour's gritty new campaign"). Apple also brings a web-first campaign to the air with a fresh TV cut (Ad Age's I-Hsien Sherwood reported on it in late October: "Paul McCartney, Serena Williams, Oprah and Kermit toil on their computers in Apple's homage to the Mac"). And at a Skeptics Anonymous meeting, people get over their doubts that they can get cash back buying presents with Ebates.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.