Watch the newest ads on TV from Apple, Google, Ebates and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Under Armour serves up a fresh TV cut of an ad with the tagline "Will makes us family" that it debuted online a couple months back (Ad Age's Alexandra Jardine supplied the backstory in September: "There's no shortage of blood, sweat and tears in Under Armour's gritty new campaign"). Apple also brings a web-first campaign to the air with a fresh TV cut (Ad Age's I-Hsien Sherwood reported on it in late October: "Paul McCartney, Serena Williams, Oprah and Kermit toil on their computers in Apple's homage to the Mac"). And at a Skeptics Anonymous meeting, people get over their doubts that they can get cash back buying presents with Ebates.

Today's TV Ad Highlights

Data provided by iSpot.tv
Helping You Every Day
Premiered on: FOX News Sunday With Chris Wallace, FOX
Google data for the last 30 days
Impressions: 200,000,013 (19% of industry)
Est. TV Spend: $5,547,011 (50% of industry)
Attention Score: 85.59
Attention Index: 62 (38% more interruptions than avg.)
Behind the Mac: Make Something Wonderful
Premiered on: SportsCenter, ESPN
Apple Mac data for the last 30 days
Impressions: 868,712,510 (19% of industry)
Est. TV Spend: $30,948,405 (28% of industry)
Attention Score: 85.03
Attention Index: 85 (15% more interruptions than avg.)
Will Makes Us Family
Premiered on: College Football, ABC
Under Armour data for the last 30 days
Impressions: 13,108,981 (3% of industry)
Est. TV Spend: $201,308 (2% of industry)
Attention Score: 96.32
Attention Index: 139 (39% fewer interruptions than avg.)
Dolls
Premiered on: This Week in AgriBusiness, RFD TV
Dish Network data for the last 30 days
Impressions: 456,258,077 (8% of industry)
Est. TV Spend: $3,648,431 (8% of industry)
Attention Score: 95.99
Attention Index: 147 (47% fewer interruptions than avg.)
2018 Holidays: Share Your Skepticism
Premiered on: Tanked, Animal Planet
Ebates data for the last 30 days
Impressions: 1,484,395,585 (14% of industry)
Est. TV Spend: $18,406,380 (15% of industry)
Attention Score: 91.03
Attention Index: 90 (10% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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