Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Chick-fil-A presents "A true Chick-fil-A story" about how one of its store managers from Dumfries, Virginia found a special way to help a family fully enjoy Family Night. IBM serves up a fresh 30-second cut of one of its new IBM Watson ads; this one focuses entirely on how Watson's AI helps maximize the production of wind turbines. And Absolut serves up a short, dreamy animated spot that quietly promotes its new zero-sugar Absolut Grapefruit.
Attention Index: 123 (23% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.