Watch the newest ads on TV from GoDaddy, Geico, IBM Watson and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Wonderful Pistachios thinks you should "Put a smile on your snackface" (by eating Wonderful Pistachios, of course). A family tries using massage chairs to reduce their stress (spoiler: it dosn't quite work!) in Geico's latest. And a vivid, high-energy ad from GoDaddy, emphasizing its easy-to-use website-building tools, plays like a mini music video.

Today's TV Ad Highlights

Data provided by iSpot.tv
Massage Chairs Reduce Home-Buying Stress
Premiered on: CBS Overnight News, CBS
GEICO data for the last 30 days
Impressions: 6,276,583,039 (27% of industry)
Est. TV Spend: $115,120,356 (31% of industry)
Attention Score: 88.38
Attention Index: 84 (16% more interruptions than avg.)
Samar: Put a Smile on Your Snackface
Premiered on: NFL Football, ESPN
Wonderful Pistachios data for the last 30 days
Impressions: 790,603,148 (13% of industry)
Est. TV Spend: $8,295,494 (16% of industry)
Attention Score: 92.75
Attention Index: 91 (9% more interruptions than avg.)
Avoid #FantasyFootballFace: Deflate Indecision With IBM Watson
Premiered on: NFL Football, ESPN
IBM Watson data for the last 30 days
Impressions: 226,194,839 (17% of industry)
Est. TV Spend: $5,157,307 (18% of industry)
Attention Score: 93.60
Attention Index: 114 (14% fewer interruptions than avg.)
Tailgate
Premiered on: SportsCenter, ESPN
Coors Light data for the last 30 days
Impressions: 853,929,874 (11% of industry)
Est. TV Spend: $9,808,564 (9% of industry)
Attention Score: 93.13
Attention Index: 117 (17% fewer interruptions than avg.)
Build a Professional Website With Your Mobile Phone
Premiered on: Larrymania, NBC Universo
GoDaddy data for the last 30 days
Impressions: 275,912,450 (26% of industry)
Est. TV Spend: $1,876,263 (25% of industry)
Attention Score: 91.41
Attention Index: 117 (17% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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