A few highlights: A reality TV star makes a cameo appearance in a Halo Top commercial (Ad Age's Jessica Wohl previewed the campaign last week: "Even 'The Bachelor' needs a lot of ice cream in Halo Top's first TV ad"). Dollar Shave Club wants you to know that it offers more than just shaving supplies. And E-Trade says "If dog spas can be a thing, so can easy investing" in a spot that first appeared on YouTube.
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.