Watch the newest commercials on TV from Hardee's, TaxSlayer, Subway and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Mixed martial artist and boxer Conor McGregor says "You can lead an Irishman to water, but don't try and put it in his whiskey" in an ad for his Proper No. Twelve Irish whiskey. TaxSlayer says "When stress tries to slay you, slay back." And Hardee's serves up another installment in its continuing campaign starring actor David Koechner as "Ron," a very enthusiastic Hardee's restaurant manager.

Today's TV Ad Highlights

Data provided by iSpot.tv
Hands
Premiered on: College Basketball, ESPNEWS
Hardee's data for the last 30 days
Impressions: 103,556,080 (<1% of industry)
Est. TV Spend: $1,105 (<1% of industry)
Attention Score: 72.19
Attention Index: 30 (70% more interruptions than avg.)
Proper Pour
Premiered on: SportsCenter, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
In Other Words
Premiered on: SportsCenter, ESPN
TaxSlayer.com data for the last 30 days
Impressions: 43,860,550 (1% of industry)
Est. TV Spend: $100,213 (<1% of industry)
Attention Score: 89.52
Attention Index: 72 (28% more interruptions than avg.)
Mole
Premiered on: CSI: Crime Scene Investigation, USA Network
Subway data for the last 30 days
Impressions: 1,207,889,476 (5% of industry)
Est. TV Spend: $13,774,668 (5% of industry)
Attention Score: 73.50
Attention Index: 32 (68% more interruptions than avg.)
2019 Swimwear Collection
Premiered on: Tyler Perry's Meet the Browns, BET
AdoreMe.com data for the last 30 days
Impressions: 296,793,166 (4% of industry)
Est. TV Spend: $1,593,158 (2% of industry)
Attention Score: 93.14
Attention Index: 117 (17% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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