A few highlights: Singer-songwriter Halsey helps promote online women's clothing retailer ModCloth in a dramatic, dreamlike commercial with the tagline "Dress against the current, live against the current." Halo Top serves up another spot in its new campaign with the tagline/jingle "Ice cream for adults, because adults need a lot of ice cream." (As we noted in yesterday's Hot Spots, Ad Age's Jessica Wohl previewed the campaign last week: "Even 'The Bachelor' needs a lot of ice cream in Halo Top's first TV ad.") And Kohl's promises "epic deals" on everything from pillows to Nike and Adidas shoes—"no coupons needed."
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.