A few highlights: Lowe's says that "Our military roots run deep," pointing out that the company was started by two veterans of World War II. YouTube TV promotes itself as a destination for watching baseball, quoting a Sports Illustrated review that calls it "The best way to stream television." And an overwhelmed dad helps promote the "all-new Bank of America Digital Mortgage Experience."
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Modern Family, FOX
T-Mobile data for the last 30 days
Impressions: 2,434,655,427 (17% of industry)
Est. TV Spend: $57,206,791 (22% of industry)
Attention Score: 87.18
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Baseball's Seasons, MLB Network
YouTube TV data for the last 30 days
Impressions: 136,297,500 (4% of industry)
Est. TV Spend: $4,786,554 (8% of industry)
Attention Score: 78.02
Attention Index: 40 (60% more interruptions than avg.)
Premiered on: 2018 World Series, FOX
Lowe's data for the last 30 days
Impressions: 1,425,719,352 (33% of industry)
Est. TV Spend: $14,866,579 (31% of industry)
Attention Score: 91.46
Attention Index: 116 (16% fewer interruptions than avg.)
Premiered on: 2018 World Series, FOX
T-Mobile data for the last 30 days
Impressions: 2,434,655,427 (17% of industry)
Est. TV Spend: $57,206,791 (22% of industry)
Attention Score: 87.18
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Modern Family, FOX
Bank of America data for the last 30 days
Impressions: 259,800,212 (6% of industry)
Est. TV Spend: $3,825,343 (6% of industry)
Attention Score: 87.66
Attention Index: 69 (31% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
