Watch the newest ads on TV from Mastercard, T-Mobile, Burger King and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Animojis and memojis help T-Mobile hype its latest unlimited plan, which includes the iPhone XR. Burger King enlists a few rather skeptical Philadelphians to endorse its Philly Cheese King sandwich. And Mindy Kaling wants to thank everyone (one by one!) who used Mastercard to pay after dining out during the company's Stand Up To Cancer fundraiser.

Today's TV Ad Highlights

Data provided by iSpot.tv
Let the Kids Play
Premiered on: 2018 World Series, FOX
Major League Baseball data for the last 30 days
Impressions: 143,021,977 (4% of industry)
Est. TV Spend: $1,342,993 (3% of industry)
Attention Score: 92.85
Attention Index: 124 (24% fewer interruptions than avg.)
Fallout 76: Wouldn't It Be Nice
Premiered on: NFL Football, NBC
Xbox data for the last 30 days
Impressions: 97,389,295 (3% of industry)
Est. TV Spend: $3,281,943 (5% of industry)
Attention Score: 93.44
Attention Index: 121 (21% fewer interruptions than avg.)
Apple iPhone XR: Emojis
Premiered on: Blindspot, NBC
T-Mobile data for the last 30 days
Impressions: 2,674,189,180 (17% of industry)
Est. TV Spend: $64,639,078 (21% of industry)
Attention Score: 87.22
Attention Index: 93 (7% more interruptions than avg.)
A Thank You
Premiered on: MLB on FOX Pregame, FOX
MasterCard data for the last 30 days
Impressions: 229,136,223 (3% of industry)
Est. TV Spend: $6,191,935 (5% of industry)
Attention Score: 90.76
Attention Index: 96 (4% more interruptions than avg.)
Philadelphians
Premiered on: College Football, ABC
Burger King data for the last 30 days
Impressions: 3,909,061,788 (13% of industry)
Est. TV Spend: $39,189,911 (11% of industry)
Attention Score: 92.54
Attention Index: 116 (16% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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