Watch the newest ads on TV from Omega, Microsoft, Boost Mobile and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Timed to the release of the new motion picture "First Man," Omega plays up the fact that the Omega Speedmaster was the first watch on the moon. "I'm Adam, and I make robots," says the star of a new Microsoft Surface Pro ad (Adam Wilson is the co-founder and chief software architect at Sphero). And Boost Mobile points out that its data plans with "unlimited gigs" let football fans stream as many games as they want.

Today's TV Ad Highlights

Data provided by iSpot.tv
Greatest Moments
Premiered on: Morning Drive, Golf
OMEGA data for the last 30 days
Impressions: 3,204,255 (<1% of industry)
Est. TV Spend: $81,295 (1% of industry)
Attention Score: 94.81
Attention Index: 137 (37% fewer interruptions than avg.)
Adam Wilson: Building Robots and a Business
Premiered on: The Voice, NBC
Microsoft Surface data for the last 30 days
Impressions: 986,901,763 (48% of industry)
Est. TV Spend: $25,472,057 (71% of industry)
Attention Score: 78.65
Attention Index: 52 (48% more interruptions than avg.)
Math Chicken Tender +++
Premiered on: Below Deck, BRAVO
Burger King data for the last 30 days
Impressions: 3,227,316,458 (11% of industry)
Est. TV Spend: $30,054,193 (10% of industry)
Attention Score: 93.13
Attention Index: 111 (11% fewer interruptions than avg.)
Touchdown
Premiered on: Ice Age: Continental Drift, FX
Boost Mobile data for the last 30 days
Impressions: 1,088,530,883 (7% of industry)
Est. TV Spend: $19,373,238 (7% of industry)
Attention Score: 89.72
Attention Index: 116 (16% fewer interruptions than avg.)
Ready-to-Go Rituals With Justin Verlander
Premiered on: MLB Baseball, ESPN2
Supercuts data for the last 30 days
Impressions: 34,351,533 (16% of industry)
Est. TV Spend: $211,071 (9% of industry)
Attention Score: 91.55
Attention Index: 78 (22% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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