Watch the newest ads on TV from Old Navy, Jack in the Box, Samsung and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A marching band's rendition of Harry Belafonte's "Jump in the Line" serves as the soundtrack for a high-spirited Old Navy ad that promotes savings of "up to 60 percent off the entire store." Jack in the Box hypes its new $3 Sauced & Loaded Fries, which Jack himself calls "perfect for a late-night video game binge." And Target spotlights its weekend deals, including 25 percent off kitchen appliances and cookware.

Today's TV Ad Highlights

Data provided by iSpot.tv
Be Together: Gift From Mom and Dad
Premiered on: Martin, VH1
Samsung Mobile data for the last 30 days
Impressions: 1,107,292,179 (19% of industry)
Est. TV Spend: $29,311,855 (24% of industry)
Attention Score: 93.73
Attention Index: 131 (31% fewer interruptions than avg.)
2018 Holidays: Jump in the Line
Premiered on: The Bobby Brown Story, BET
Old Navy data for the last 30 days
Impressions: 1,370,094,595 (22% of industry)
Est. TV Spend: $22,485,449 (28% of industry)
Attention Score: 83.23
Attention Index: 50 (50% more interruptions than avg.)
Or That
Premiered on: Building Off the Grid: Glacier River Cabin, DIY
Jack in the Box data for the last 30 days
Impressions: 398,102,366 (2% of industry)
Est. TV Spend: $1,705,025 (1% of industry)
Attention Score: 89.25
Attention Index: 77 (23% more interruptions than avg.)
Doing This With Discovery
Premiered on: Mysteries of the Abandoned, Science Channel
Princess Cruises data for the last 30 days
Impressions: 3,796,285 (1% of industry)
Est. TV Spend: $57,571 (1% of industry)
Attention Score: 94.67
Attention Index: 139 (39% fewer interruptions than avg.)
Weekend Deals: Kitchen Appliances and Cookware
Premiered on: The Thundermans, Teen Nick
Target data for the last 30 days
Impressions: 4,876,070,681 (18% of industry)
Est. TV Spend: $64,460,359 (20% of industry)
Attention Score: 91.02
Attention Index: 109 (9% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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