Watch the newest ads on TV from Honda, Visa, PlayStation and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: PlayStation wryly celebrates the joy of a "snow day" for grown-ups (and hypes a couple Black Friday specials). Eli Manning and Saquon Barklety help demonstrate Visa's tap-to-pay capability. And the Grinch wants to ruin Happy Honda Days (spoiler: it's not going to work).

Today's TV Ad Highlights

Data provided by iSpot.tv
OBJ Don't Stop
Premiered on: NFL GameDay Highlights, NFL Network
Nike data for the last 30 days
Impressions: 108,575,376 (18% of industry)
Est. TV Spend: $4,092,813 (45% of industry)
Attention Score: 93.34
Attention Index: 85 (15% more interruptions than avg.)
Get Ready to Celebrate: Mule Kick
Premiered on: The NFL Today, CBS
NFL data for the last 30 days
Impressions: 1,337,068,164 (48% of industry)
Est. TV Spend: $5,664,882 (14% of industry)
Attention Score: 89.80
Attention Index: 100 (0% fewer interruptions than avg.)
Black Friday Week: Wonderland
Premiered on: This Week at the Comedy Cellar, Comedy Central
PlayStation data for the last 30 days
Impressions: 1,392,190,968 (34% of industry)
Est. TV Spend: $40,039,235 (48% of industry)
Attention Score: 92.81
Attention Index: 119 (19% fewer interruptions than avg.)
Happy Honda Days: The Grinch Steals Happy Honda Days
Premiered on: NCIS: Los Angeles, USA Network
Honda data for the last 30 days
Impressions: 1,627,467,647 (5% of industry)
Est. TV Spend: $26,654,892 (5% of industry)
Attention Score: 91.25
Attention Index: 116 (16% fewer interruptions than avg.)
Vending Machine
Premiered on: FOX NFL Sunday, FOX
VISA data for the last 30 days
Impressions: 527,559,544 (8% of industry)
Est. TV Spend: $13,325,724 (11% of industry)
Attention Score: 89.91
Attention Index: 96 (4% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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