Watch the newest ads on TV from Samsung, Calm, Target and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: With Meghan Trainor's "All the Ways" as a soundtrack, Target shows some of the ways it's trying to speed up your shopping experience, including same-day delivery and its Drive Up service. Verizon says that "More first responders in America rely on Verizon than any other network." And the Calm app wants to teach you how to meditate and "work through stress."

Today's TV Ad Highlights

Data provided by iSpot.tv
What What What
Premiered on: NFL Football, NBC
PlayStation data for the last 30 days
Impressions: 1,009,969,945 (31% of industry)
Est. TV Spend: $23,827,322 (42% of industry)
Attention Score: 89.61
Attention Index: 93 (7% more interruptions than avg.)
Enabling Heroes
Premiered on: CBS News Sunday Morning, CBS
Verizon data for the last 30 days
Impressions: 3,252,337,266 (22% of industry)
Est. TV Spend: $91,616,697 (32% of industry)
Attention Score: 88.53
Attention Index: 108 (8% fewer interruptions than avg.)
All The Ways
Premiered on: Farmhouse Rules, Food Network
Target data for the last 30 days
Impressions: 1,605,576,634 (15% of industry)
Est. TV Spend: $20,134,204 (17% of industry)
Attention Score: 79.22
Attention Index: 44 (56% more interruptions than avg.)
Level Up Your Screen
Premiered on: The Office, Comedy Central
Samsung Mobile data for the last 30 days
Impressions: 2,086,688,946 (51% of industry)
Est. TV Spend: $56,443,264 (48% of industry)
Attention Score: 87.02
Attention Index: 90 (10% more interruptions than avg.)
Work Through Stress
Premiered on: Sex and the City, E!
Calm data for the last 30 days
Impressions: 126,254,499 (8% of industry)
Est. TV Spend: $371,431 (1% of industry)
Attention Score: 95.86
Attention Index: 152 (52% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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