Watch the newest ads on TV from T-Mobile, GameStop, Google Pixel and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Santa Claus goes on a jealous rampage after realizing that a family that shopped at GameStop doesn't need him. "Saturday Night Live" cast member Kyle Mooney serves up a video he shot on the Google Pixel 3 in a comedic spot that aired during the weekend's episode. And a "choir" of smartphones celebrates T-Mobile's $40 unlimited plan.

Today's TV Ad Highlights

Data provided by iSpot.tv
Kyle Mooney Makes a Video
Premiered on: Saturday Night Live, NBC
Google Phones data for the last 30 days
Impressions: 1,631,201,764 (34% of industry)
Est. TV Spend: $41,952,000 (35% of industry)
Attention Score: 90.83
Attention Index: 91 (9% more interruptions than avg.)
America's Game
Premiered on: The NFL Today, CBS
Ram Trucks data for the last 30 days
Impressions: 1,435,490,200 (4% of industry)
Est. TV Spend: $23,698,503 (5% of industry)
Attention Score: 87.42
Attention Index: 106 (6% fewer interruptions than avg.)
Game Days Sale: Mix-and-Match Collectibles
Premiered on: Toy Story, Freeform
GameStop data for the last 30 days
Impressions: 112,548,938 (6% of industry)
Est. TV Spend: $2,691,801 (10% of industry)
Attention Score: 89.34
Attention Index: 85 (15% more interruptions than avg.)
Store Choir
Premiered on: Midnight, Texas, NBC
T-Mobile data for the last 30 days
Impressions: 2,488,828,488 (14% of industry)
Est. TV Spend: $50,820,288 (18% of industry)
Attention Score: 90.00
Attention Index: 110 (10% fewer interruptions than avg.)
Eagles and Rams Fans
Premiered on: NFL Football, NBC
NFL Shop data for the last 30 days
Impressions: 1,020,767,141 (37% of industry)
Est. TV Spend: $17,952,887 (44% of industry)
Attention Score: 92.10
Attention Index: 103 (3% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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