Watch the newest ads on TV from Target, Apple, Hilton and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Apple says that "Everything you love just got bigger" thanks to its newest big-screen iPhone (on Friday, Creativity's I-Hsien Sherwood served up background on the campaign: "The world grows to giant size when viewed through Apple's iPhone XS"). Anna Kendrick suggests that you bypass travel websites and book directly through Hilton.com or its mobile app to get the Hilton Pricematch Guarantee. And Chaka Khan's "Like Sugar" serves as the soundtrack for Target's latest high-energy spot.

Today's TV Ad Highlights

Data provided by iSpot.tv
Growth Spurt
Premiered on: What on Earth?, Science Channel
Apple iPhone data for the last 30 days
Impressions: 1,070,971,767 (29% of industry)
Est. TV Spend: $28,664,548 (29% of industry)
Attention Score: 90.09
Attention Index: 124 (24% fewer interruptions than avg.)
Slingers Stretch
Premiered on: College Football, ABC
Sling data for the last 30 days
Impressions: 740,871,993 (24% of industry)
Est. TV Spend: $7,965,908 (14% of industry)
Attention Score: 93.94
Attention Index: 119 (19% fewer interruptions than avg.)
Picking Stuff
Premiered on: 2018 Ryder Cup, NBC
Hilton Hotels Worldwide data for the last 30 days
Impressions: 69,194,577 (2% of industry)
Est. TV Spend: $615,052 (2% of industry)
Attention Score: 96.31
Attention Index: 159 (59% fewer interruptions than avg.)
Partay the Fall Way
Premiered on: Kick Buttowski: Suburban Daredevil, Disney XD
Target data for the last 30 days
Impressions: 1,622,786,641 (14% of industry)
Est. TV Spend: $19,881,525 (17% of industry)
Attention Score: 79.41
Attention Index: 44 (56% more interruptions than avg.)
Opportunity
Premiered on: CBS News Sunday Morning, CBS
FedEx data for the last 30 days
Impressions: 397,766,977 (21% of industry)
Est. TV Spend: $15,699,414 (52% of industry)
Attention Score: 94.91
Attention Index: 126 (26% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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