Watch the newest ads on TV from Tide, Burger King, PlayStation and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Burger King serves up a fresh 15-second cut of a spot for its Halloween-themed Nightmare King burger (Ad Age's Alexandra Jardine previewed the campaign last week.) Call of Duty: Black Ops 4 gets hyped in a cinematic PlayStation ad. And Tide serves up a couple more of its meta Tide ads—one starring Troy Aikman and Mike Pereira, the other starring Deshaun Watson—that are about Tide ads.

Today's TV Ad Highlights

Data provided by iSpot.tv
Houston Mic'd Up: A Thursday Night Tide Ad
Premiered on: NFL Football, NFL Network
Tide data for the last 30 days
Impressions: 2,070,628,731 (39% of industry)
Est. TV Spend: $25,455,604 (41% of industry)
Attention Score: 88.20
Attention Index: 96 (4% more interruptions than avg.)
Feed Your Nightmares
Premiered on: NFL Football, NFL Network
Burger King data for the last 30 days
Impressions: 3,707,313,057 (13% of industry)
Est. TV Spend: $36,031,997 (11% of industry)
Attention Score: 92.89
Attention Index: 118 (18% fewer interruptions than avg.)
Call of Duty: Black Ops IIII: Reviews
Premiered on: Get Up, ESPN
PlayStation data for the last 30 days
Impressions: 1,305,636,027 (35% of industry)
Est. TV Spend: $28,810,038 (45% of industry)
Attention Score: 92.60
Attention Index: 109 (9% fewer interruptions than avg.)
Under Review: A Thursday Night Tide Ad
Premiered on: NFL Football, NFL Network
Tide data for the last 30 days
Impressions: 2,070,628,731 (39% of industry)
Est. TV Spend: $25,455,604 (41% of industry)
Attention Score: 88.20
Attention Index: 96 (4% more interruptions than avg.)
Crush 'Em
Premiered on: NFL Football, NFL Network
Welch's data for the last 30 days
Impressions: 94,368,554 (8% of industry)
Est. TV Spend: $1,299,704 (13% of industry)
Attention Score: 89.96
Attention Index: 54 (46% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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