Watch the newest ads on TV from Apple, JBL, Kroger and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Purple Mattress says you should "unwreck your sleep" in a crosspromotional ad featuring characters from Disney's "Ralph Breaks the Internet" (in movie theaters on Nov. 21). Kroger wants you to use its mobile app to buy groceries in advance and arrange for same-day pick-up. And Apple shows off the just-announced latest edition of its MacBook Air in a dreamy, impressionistic spot with the tagline "Lightness strikes again."

Today's TV Ad Highlights

Data provided by iSpot.tv
Lightness
Premiered on: CMT Music, CMTV
Apple Mac data for the last 30 days
Impressions: 26,999,760 (1% of industry)
Est. TV Spend: $1,024,987 (2% of industry)
Attention Score: 85.05
Attention Index: 69 (31% more interruptions than avg.)
Booth
Premiered on: NBA Basketball, ESPN
JBL data for the last 30 days
Impressions: 4,801,975 (<1% of industry)
Est. TV Spend: $72,176 (<1% of industry)
Attention Score: 92.80
Attention Index: 106 (6% fewer interruptions than avg.)
Get Rid of Your Worry Monster: Reunion
Premiered on: The Doctors, ABC
POM data for the last 30 days
Impressions: 514,994,868 (35% of industry)
Est. TV Spend: $3,903,862 (32% of industry)
Attention Score: 94.04
Attention Index: 94 (6% more interruptions than avg.)
2018 Holidays: How You Holiday
Premiered on: Life Today With James Robison, CW
The Kroger Company data for the last 30 days
Impressions: 171,193,199 (22% of industry)
Est. TV Spend: $418,485 (10% of industry)
Attention Score: 86.68
Attention Index: 48 (52% more interruptions than avg.)
Unwreck Your Sleep on the Mattress That Broke the Internet
Premiered on: South Park, Comedy Central
Purple Mattress data for the last 30 days
Impressions: 108,958,266 (5% of industry)
Est. TV Spend: $1,510,417 (8% of industry)
Attention Score: 89.61
Attention Index: 73 (27% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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