Watch the newest ads on TV from Bose, DirecTV, State Farm and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: A skier gets into her zone—and blocks out all the other (noisy) skiers—with a little help from Bose. In the latest from State Farm, rival insurance agents continue to battle over Green Bay Packers quarterback Aaron Rodgers. And in a DirecTV spot, rumors run wild that José Altuve is quitting baseball—but everybody can calm down already, because he's actually just quitting cable.

Today's TV Ad Highlights

Data provided by iSpot.tv
Give It to Me
Premiered on: 2018 The Soul Train Awards Red Carpet Special, BET
Walmart data for the last 30 days
Impressions: 4,007,183,662 (18% of industry)
Est. TV Spend: $65,952,278 (24% of industry)
Attention Score: 91.09
Attention Index: 106 (6% fewer interruptions than avg.)
Siberia
Premiered on: FOX NFL Sunday, FOX
State Farm data for the last 30 days
Impressions: 2,540,897,560 (10% of industry)
Est. TV Spend: $55,981,876 (13% of industry)
Attention Score: 90.06
Attention Index: 97 (3% more interruptions than avg.)
Ski Lift
Premiered on: FIS Alpine Skiing, NBC
Bose data for the last 30 days
Impressions: 411,912,717 (16% of industry)
Est. TV Spend: $15,156,526 (21% of industry)
Attention Score: 94.09
Attention Index: 120 (20% fewer interruptions than avg.)
My Cause, My Cleats: Literacy
Premiered on: NFL Football, NBC
NFL data for the last 30 days
Impressions: 1,483,921,004 (48% of industry)
Est. TV Spend: $2,662,128 (7% of industry)
Attention Score: 90.21
Attention Index: 100 (0% fewer interruptions than avg.)
Quitting Cable
Premiered on: Ridiculousness, MTV
DIRECTV data for the last 30 days
Impressions: 963,613,776 (17% of industry)
Est. TV Spend: $27,188,134 (55% of industry)
Attention Score: 92.74
Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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