Watch the newest ads on TV from Subaru, Target, Google Home and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Target celebrates "match makers," "kindred spirits" and more in a festive holiday ad. Google suggests you start your day by saying "Hey Google, good morning" to prompt the Google Home Hub to serve up weather, traffic and calendar information. And Subaru puts the spotlight on its Share the Love sales event and its partnership with the ASPCA.

Today's TV Ad Highlights

Data provided by iSpot.tv
Morning
Premiered on: Supernatural, CW
Google Home data for the last 30 days
Impressions: 517,482,659 (28% of industry)
Est. TV Spend: $14,613,354 (29% of industry)
Attention Score: 89.84
Attention Index: 72 (28% more interruptions than avg.)
Spells
Premiered on: Antiques Roadshow, Ovation
Barnes & Noble data for the last 30 days
Impressions: 8,470,397 (<1% of industry)
Est. TV Spend: $240,935 (2% of industry)
Attention Score: 89.57
Attention Index: 108 (8% fewer interruptions than avg.)
Uli's Famous Sausage in Seattle
Premiered on: NFL Football, FOX
QuickBooks data for the last 30 days
Impressions: 484,080,776 (13% of industry)
Est. TV Spend: $6,671,857 (16% of industry)
Attention Score: 93.23
Attention Index: 119 (19% fewer interruptions than avg.)
New Friends
Premiered on: The Practice, Ovation
Subaru data for the last 30 days
Impressions: 1,589,250,426 (5% of industry)
Est. TV Spend: $30,085,913 (6% of industry)
Attention Score: 94.77
Attention Index: 149 (49% fewer interruptions than avg.)
Check Mates
Premiered on: Good Morning America, ABC
Target data for the last 30 days
Impressions: 2,961,053,346 (18% of industry)
Est. TV Spend: $43,344,580 (22% of industry)
Attention Score: 89.71
Attention Index: 87 (13% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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