Watch the newest commercials on TV from Xbox, Experian, Embark DNA and more

By Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Embark DNA promotes its Dog DNA Test, which owners can use to find out about their pup's breed mix, family tree, health and, yes, even to discover long-lost relatives. Experian advertises its free Dark Web Triple Scan service that checks if your social security number, email and phone number are on the dark web. And Xbox serves up a dramatic spot for soon-to-be-released "Metro Exodus," offering the post-apocalyptic game with an Xbox One X bundle.

Today's TV Ad Highlights

Data provided by iSpot.tv
Metro Exodus: Artyom's Nightmare
Premiered on: NBA Basketball, ESPN
Xbox data for the last 30 days
Impressions: 112,597,784 (7% of industry)
Est. TV Spend: $10,683,859 (39% of industry)
Attention Score: 98.72
Attention Index: 182 (82% fewer interruptions than avg.)
Why?
Premiered on: Animal Cops Philadelphia, Animal Planet
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Protect Your Information
Premiered on: Dallas Car Sharks, Motor Trend Network
Experian data for the last 30 days
Impressions: 733,008,074 (20% of industry)
Est. TV Spend: $8,522,686 (26% of industry)
Attention Score: 88.06
Attention Index: 62 (38% more interruptions than avg.)
Colors
Premiered on: SportsCenter, ESPN
Royal Caribbean Cruise Lines data for the last 30 days
Impressions: 557,808,733 (23% of industry)
Est. TV Spend: $8,056,931 (26% of industry)
Attention Score: 91.48
Attention Index: 74 (26% more interruptions than avg.)
Money Down the Drain
Premiered on: BTN Wrestling in 60, Big Ten Network
U.S. Cellular data for the last 30 days
Impressions: 14,462,610 (<1% of industry)
Est. TV Spend: $19,504 (<1% of industry)
Attention Score: 95.70
Attention Index: 167 (67% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular