Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Airbnb, Dick’s, iRobot and more
A few highlights: Charles Barkley stars in a Father’s Day–themed spot for Dick’s Sporting Goods. (Father’s Day is Sunday, June 19 in the U.S.) Airbnb calls attention to “tasty trips”—food-focused vacations—as part of its continuing “Made possible by Hosts” campaign. And iRobot says that it “has recognized and avoided more objects than any other robot” in a spot that plugs iRobot OS. (See: “iRobot unveils iRobot OS home operating system,” from The Robot Report.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Real Housewives of Beverly Hills, BRAVO
Brand Overview for Last 30 Days
Impressions:
537,685,145
(53% of industry)
Est. TV Spend:
$4,843,776
(72% of industry)
Interruption Rate: 1.54%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: PowerXL Duo Nutrisealer, AMC
Brand Overview for Last 30 Days
Impressions:
489,998,304
(26% of industry)
Est. TV Spend:
$2,225,947
(25% of industry)
Interruption Rate: 1.08%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: America's Got Talent,
Brand Overview for Last 30 Days
Impressions:
320,484,964
(6% of industry)
Est. TV Spend:
$4,309,093
(12% of industry)
Interruption Rate: 2.94%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: AVP Pro Beach Volleyball Tour, Fox Sports 1
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 3rd Rock From the Sun, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
265,912,939
(13% of industry)
Est. TV Spend:
$1,141,063
(10% of industry)
Interruption Rate: 1.20%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
