Hot Spots

Watch the newest commercials from Amazon, Etsy, Dunkin’ and more

By Ad Age and Creativity Staff. Published on July 14, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Etsy says you can “Find greatness in the making,” per the tagline of its current campaign. (Ad Age’s Adrianne Pasquarelli has the backstory: “Etsy taps into Olympics fever with new TV spot—without mentioning the Games.”) A kid contemplates the power of first impressions in an Amazon back-to-school commercial. And Santa Claus overstays his welcome in the latest from Dunkin.’ (A web version of this spot debuted on YouTube on June 24.)

Today's TV Ad Highlights

Data provided by iSpot.tv

Jimmy John's: Shakedown

Premiered on: Charmed, TNT

Brand Overview for Last 30 Days

Impressions: 23,803,923 (<1% of industry)

Est. TV Spend: $430,499 (<1% of industry)

Interruption Rate: 2.31%

Attention Index: 98 (2% more interruptions than avg.)

Etsy: Find Greatness in the Making

Premiered on: Keeping Up With the Kardashians, E!

Brand Overview for Last 30 Days

Impressions: 508,537,143 (7% of industry)

Est. TV Spend: $2,361,617 (6% of industry)

Interruption Rate: 1.21%

Attention Index: 99 (1% more interruptions than avg.)

DURACELL: Family Road Trip

Premiered on: NBA Finals Postgame, NBA TV

Brand Overview for Last 30 Days

Impressions: 112,242,454 (18% of industry)

Est. TV Spend: $631,010 (13% of industry)

Interruption Rate: 1.66%

Attention Index: 98 (2% more interruptions than avg.)

Dunkin': Where You Want to Be

Premiered on: NCIS: New Orleans, ION

Brand Overview for Last 30 Days

Impressions: 1,032,294,926 (4% of industry)

Est. TV Spend: $8,141,457 (5% of industry)

Interruption Rate: 1.55%

Attention Index: 98 (2% more interruptions than avg.)

Amazon: 2021 Back to School: First Impressions

Premiered on: Family Matters, TBS

Brand Overview for Last 30 Days

Impressions: 1,303,748,645 (19% of industry)

Est. TV Spend: $12,068,097 (30% of industry)

Interruption Rate: 2.47%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Amazon, Etsy, Dunkin’ and more

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