Hot Spots

Watch the newest commercials from Apple, Old Navy, Kit Kat and more

By Ad Age and Creativity Staff. Published on July 13, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Old Navy promotes its fashions for kids in a back-to-school spot. YG’s “In the Dark” serves as the soundtrack for an Apple spot that shows how easy it is to take selfies in the dark with iPhone 12. And Kit Kat wants you to “prepare your taste buds” for two Kit Kat Duos flavors: mint + dark chocolate and mocha + chocolate.

Today's TV Ad Highlights

Data provided by iSpot.tv

Apple iPhone: In The Dark

Premiered on: 2021 NBA Finals, ABC

Brand Overview for Last 30 Days

Impressions: 359,014,314 (24% of industry)

Est. TV Spend: $9,500,716 (51% of industry)

Interruption Rate: 2.83%

Attention Index: 97 (3% more interruptions than avg.)

Good Sam: Rooftop Picnic Fall

Premiered on: Auto Racing, CBS

Brand Overview for Last 30 Days

Impressions: 7,024,080 (<1% of industry)

Est. TV Spend: $111,009 (<1% of industry)

Interruption Rate: 2.35%

Attention Index: 98 (2% more interruptions than avg.)

MassMutual: Cheering

Premiered on: Worldwide Exchange, CNBC

Brand Overview for Last 30 Days

Impressions: 155,115,637 (6% of industry)

Est. TV Spend: $4,994,588 (22% of industry)

Interruption Rate: 1.45%

Attention Index: 98 (2% more interruptions than avg.)

Old Navy: Nothing Like This

Premiered on: Blazing Team, Discovery Family Channel

Brand Overview for Last 30 Days

Impressions: 1,025,474,541 (51% of industry)

Est. TV Spend: $5,598,756 (55% of industry)

Interruption Rate: 1.63%

Attention Index: 98 (2% more interruptions than avg.)

KitKat: Mint + Dark Chocolate, Mocha + Chocolate

Premiered on: Open House, NBC

Brand Overview for Last 30 Days

Impressions: 1,137,904,676 (10% of industry)

Est. TV Spend: $3,780,189 (9% of industry)

Interruption Rate: 1.22%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Ad Age and Creativity Staff

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Watch the newest commercials from Apple, Old Navy, Kit Kat and more

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